Every market is different
Your customer in Boise and your customer in Portland are not the same person. Different trucks, different terrain, different reasons they need tires.

Geo-precise marketing, backed by data, built for every market you serve.
Your customer in Boise and your customer in Portland are not the same person. Different trucks, different terrain, different reasons they need tires.
A single campaign has to work for every Gills Point S location at once, so the message stays generic enough to not say much to anyone.
No team can sustain hand localized creative across 114 stores every month. Scale is exactly what makes local relevance hardest to deliver.
“Local relevance is what turns a scroll into a store visit.”
We start with what's already proven. Every template is built from a high performing ad format, then rebuilt for Gills Point S: AI handles the first draft, our studio team finishes every detail by hand so nothing ships that doesn't meet the bar.
One proven ad format, rebuilt for Gills Point S and finished by hand.
The address, vehicle, and offer localize automatically for all 114 locations.
Statics become videos, and winning ads get replicated across the whole network.

Built on a validated format, a layout already proven to perform, not a first guess
Includes the current offer you are running, so the ad is never out of date or generic
Address of the exact store included, so it reads as local, not corporate
Shows the top selling vehicle in that state, so the ad matches what is already in the driveway
All vehicle logos removed from the art, so there is no trademark or brand conflict to worry about
Built once, then done for every location, no store left out
A fast, repeatable way to get new deals in front of customers the moment they launch
Once the template is locked, it runs through our custom trained AI framework built for multi location rollouts. For every store, it swaps in what actually changes: the address, the locally driven vehicle, and any other market specific detail, while the offer, the layout, and the Gills Point S brand stay exactly on point.



Every ad is checked by hand before it ships, so the automation never outruns the quality bar.
A static ad proves the message. A video sells it. Once a template's format is locked, every one of those static ads becomes a fully produced video version, same store, same offer, same local detail, now with motion, sound, and pacing built to stop the scroll. Do it once, and it scales to all 114: 114 unique videos, one for every Gills Point S location, without touching a single one by hand.

We don't guess at scale, we earn it. We start by testing new formats and angles on a handful of your best performing locations. When a version proves itself with real data, we replicate that exact winning formula across every remaining store.
We start by testing new formats and angles on a handful of your best performing locations, where the data comes back fastest.
When a version proves itself with real data, we replicate that exact winning formula across every remaining store.
The system keeps testing, keeps finding winners, and keeps repeating them, so the whole network improves instead of standing still.
The Boise static from Step 1, upscaled into a fully animated version of the proven winner.
Breaking news and weather forecast creative per location, timed to the conditions your customers are driving in.
A location specific aerial zoom into the most common car of that area, with the offer as the final frame. Built to scale creative diversity on Meta.
Two ways to start, both scoped to exactly what you need right now.
Prove the template and find your winning angles
Full personalization, live at every store, all at once
views driven by our marketing team using AI-generated content from our own platform
AI tokens consumed per month to write 99% of all code in our product
of customer support tickets handled by AI automation

Paul Graham
Co-founder, Y Combinator

Balaji Srinivasan
Former CTO, Coinbase

Matthew Bellamy
2x Grammy Winner